Most people say that quality is the key to success on YouTube, but I have to disagree.
Why Do I Disagree?
Think about it for a second…
How many times have you stumbled upon videos on YouTube that were, by all definitions, TOTAL GARBAGE—yet they have millions of views? It’s not just an occasional fluke either. There are countless videos out there that are poorly filmed, awkwardly edited, or downright bizarre, yet they’ve racked up huge numbers in views, comments, and likes.
It’s not rare; in fact, I see them daily!
Take a look at certain viral videos. They might be shaky, filmed on a phone, with bad lighting and poor audio. But what do they have? Attention-grabbing content, a hook, or something so bizarre and unexpected that it stands out from everything else in the feed.
This is why I argue that quality—at least in the traditional sense of polished, well-produced content—does not matter as much as people think. What really matters is being extremely unique. You need a unique edge over everyone else in your niche.
Unique vs. Quality: The Real Difference
The reason why so many low-quality videos can gain traction and even dominate in terms of viewership is because they offer something that polished, high-production content often lacks: uniqueness.
Think of YouTube as a vast ocean of content. There are thousands of creators producing well-edited, thoughtful, and well-researched videos. But guess what? A lot of those high-quality videos get lost in the flood. Why? Because they don’t stand out. It’s easy for content to blend in when everyone’s competing to hit the same standard of “quality.”
What really makes a video pop isn’t how crisp the resolution is or how perfect the transitions are—it’s originality. Something quirky, unexpected, or just downright strange can get people’s attention faster than another polished video that looks like a thousand others.
Being Unique: What Does It Mean?
When I say “be unique,” I’m not talking about throwing out production quality altogether. I’m talking about finding a voice or an angle that no one else is using.
Here’s the thing: people come to YouTube to be entertained, to learn something new, or to satisfy their curiosity. If you can provide that in a way that’s fresh, unpredictable, or different from what’s already out there, you’re going to win the game—even if your video isn’t flawless.
For example:
- Surprise factor: A video that shocks or surprises can go viral because it catches people off guard.
- Unconventional approach: Maybe you’re tackling a popular topic, but with a completely different viewpoint or execution.
- Authenticity: People are drawn to realness. Sometimes, raw, unedited content resonates more with viewers because it feels genuine and relatable, unlike overly polished material that might seem artificial or scripted.
If you’re just starting on YouTube, focus on what you can do that’s different. What’s your unique spin? How can you be the first in your niche to present something? The truth is, being a creator who stands out from the rest is what attracts people. It’s what gets people talking, sharing, and subscribing.
Do Something That Nobody Else is Doing
Look around YouTube, and you’ll notice that many successful creators don’t have the best cameras, lighting, or audio equipment. But what they do have is a fresh, original idea, personality, or perspective that sets them apart from the masses.
Find that thing that makes you different. Look for gaps in your niche, spaces where no one is really covering, and make that your own. Maybe everyone is doing fitness tutorials, but no one is addressing fitness for a specific group of people or with a specific method. Or maybe you’ve noticed a lack of humor in tech reviews. Whatever it is, make sure it’s something that only you can offer.
Remember, people aren’t necessarily looking for perfect. They’re looking for something new, exciting, and different. That’s how many creators turn their low-quality videos into viral sensations, simply because they brought something to the table that no one else was doing.
So, while quality can help you in the long run, uniqueness is the real driver of success. When you offer something fresh, something different, people will forgive less-than-perfect video production. The secret to success on YouTube isn’t about perfecting every frame of your video; it’s about doing something that makes people pay attention.
In the end, originality will get you much further than obsessing over how “high-quality” your videos look. The question isn’t “how good” your video is—it’s “how different” your content is from the sea of creators.
How Many Videos Should I Upload on YouTube to Make Money?
The answer to this depends on several factors, including how much traffic your videos bring and from which country. Not every view is equal—views from countries with high advertiser payouts (like the U.S. or U.K.) will generate more income through ad revenue than views from other regions.
If you’re consistently getting views from high-paying countries, you could potentially make a decent income with fewer videos. On the flip side, if most of your traffic is from countries where ad rates are lower, you’ll need to post more frequently to reach the same income level.
The more videos you have, the more opportunities for monetization through ads, sponsorships, or affiliate marketing. Still, it ultimately comes down to the value your content brings to the right audience, not just the number of videos uploaded.
How Often Should I Post on YouTube to Grow Fast?
Growth on YouTube is tied closely to consistency and frequency. Posting at least once or twice a week is often recommended to keep your channel active and stay on your audience’s radar. The YouTube algorithm loves consistency. However, if you’re looking to grow as fast as possible, uploading multiple times a week is even better.
But here’s the trick—if your content is unique, you might not have to post as often. A single video that stands out can drive thousands of new subscribers faster than regular uploads of generic content.
How Many Videos Should I Upload on YouTube to Get 1,000 Subscribers?
Getting your first 1,000 subscribers can seem tough, but the key is persistence. There isn’t a one-size-fits-all number of videos you need to upload to hit this milestone. Some creators get there after just a handful of videos, while others need to post dozens. However, a safe guideline is to aim for 50 to 100 videos.
This doesn’t mean you should rush to make low-effort videos just to hit that number. Instead, focus on creating content that connects with your niche audience. Stay consistent, engage with your viewers, and optimize each video for discoverability through proper SEO techniques, such as including keywords in your titles, descriptions, and tags.
How Many Videos Should I Upload on YouTube Per Day?
If you’re truly serious about growing fast and staying competitive, daily uploads are almost a must. The YouTube algorithm rewards channels that consistently push out content, and daily videos keep your audience engaged and coming back for more.
That said, uploading daily can be exhausting, especially if you’re a solo creator. The key to managing daily uploads is to batch-produce content—film and edit multiple videos in one go so you can release them consistently without burning out. Keep in mind, though, the uniqueness of your content matters more than the sheer volume.
So, if you’re not yet able to upload daily, focus on putting out content that’s fresh, original, and stands out in your niche.
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