NovaLend Loan Scam Exposed: Why “Brian” Keeps Calling from (585) 767-6102

Across the United States, many people are receiving suspicious voicemail messages claiming they were “pre-approved for a loan.” One of the most widely reported examples involves calls from (585) 767-6102, where a person identifying himself as Brian from NovaLend claims that the recipient already qualifies for a loan and simply needs to return the call with a few documents.

The message sounds calm, friendly, and professional, which is exactly why it works. The caller says something like: “Hey, this is Brian over here at NovaLend. It appears we were able to get everything pre-approved. I just need some documents back. Your approval number is 9856473A. Call me back at 585-767-6102.”

However, there’s a major red flag: most recipients never applied for a loan in the first place. This strongly suggests that the call is part of a mass robocall scam designed to steal personal information or money.

In this article, we’ll break down how the NovaLend robocall scam works, why scammers use fake loan approvals, and how to protect yourself if you receive a call from (585) 767-6102.

What Is the NovaLend “Brian Pre-Approval” Robocall?

The NovaLend robocall is a phantom loan approval scam where scammers contact random people claiming they have already been approved for financing. The goal is to make the victim believe the loan process has already started so they will be more likely to respond.

Key details reported in these calls include:

• Caller name: Brian O’Brien

• Company name: NovaLend

• Phone number: (585) 767-6102 or similar 585 area code numbers

• Fake approval number: 9856473A

• Request: “Call back and send documents”

What makes this suspicious is that thousands of people receive the exact same message with identical details.

Real lenders would never issue the same approval number to multiple applicants. Each loan application is tied to a unique credit inquiry and personal identity verification.

Why the Robocall Sounds So Real

Scammers know that sounding professional increases the chances someone will call back. In many cases, the voicemail voice may even be AI-generated or cloned to sound like a real loan officer.

The script used in these robocalls is carefully designed to:

• Sound calm and trustworthy

• Mention a specific approval number

• Give the impression that the loan is already processed

• Encourage the victim to call back quickly

This strategy creates a sense of urgency and legitimacy, making people more likely to respond without questioning the message.

How the NovaLend Scam Works

The NovaLend robocall typically follows a three-step scam process.

Step 1: Fake Loan Pre-Approval

The scam begins with a voicemail claiming the recipient has already been pre-approved for a loan. This is a psychological trick.

Instead of asking if you want a loan, scammers say you’re already approved, which makes people curious and more likely to respond.

The voicemail includes:

• A fake company name

• A callback phone number

• A fake approval reference number

This gives the illusion of a legitimate loan application.

Step 2: Victims Call Back

If the victim calls the number back, the scammer may claim they just need to “verify a few details” to finalize the loan.

At this stage, they may request sensitive personal information such as:

• Full name

• Home address

• Date of birth

• Social Security number

• Bank account details

• Photo ID or documents

Once you provide this information, scammers can use it for identity theft or financial fraud.

Step 3: The Real Scam Begins

After collecting personal data, scammers typically pursue one of two outcomes.

Identity Theft

Your personal information may be used to:

• Open credit cards in your name

• Apply for loans

• Commit financial fraud

• Access bank accounts

Identity theft victims often discover the problem months later when they notice suspicious charges or credit damage.

Advance Fee Fraud

Another common tactic is requesting upfront payments to process the loan.

Scammers may claim you must pay for:

• Processing fees

• Insurance fees

• Verification deposits

• Transfer charges

Once the payment is sent, the loan never exists and the scammers disappear.

The Fake Approval Number Trick

One of the most convincing parts of the voicemail is the approval number 9856473A.

This is a classic social engineering technique. Providing a reference number makes the message sound official, because people associate numbers with legitimate applications or case files.

However, in scam operations:

• The same approval number is reused repeatedly

• It is not connected to any real credit application

• It is purely designed to build trust

Legitimate lenders generate unique approval numbers linked to credit checks, not random cold calls.

Major Warning Signs of the NovaLend Scam

If you receive a voicemail like this, there are several clear red flags.

You Never Applied for a Loan

Real financial institutions only process applications that customers submit.

They Contact You First

Banks do not randomly call strangers claiming they already approved financing.

They Ask for Sensitive Information

Legitimate lenders do not collect personal data through unsolicited calls.

They Request Documents Immediately

Scammers often push for quick document submissions before victims can verify legitimacy.

They Ask for Upfront Fees

Real lenders do not require fees before issuing a loan.

What to Do If You Receive a Call from (585) 767-6102

If you receive the NovaLend robocall, the safest response is not to engage at all.

Follow these steps:

1. Do not call the number back.

2. Block the phone number on your device.

3. Do not send documents or personal information.

4. Avoid clicking any links sent via text message.

5. Report the number as spam through your phone carrier.

You can also report scam calls to consumer protection agencies such as the Federal Trade Commission.

Why Robocall Loan Scams Are Increasing

Loan scams have increased significantly in recent years because scammers now use:

• Automated robocall systems

• AI voice generation

• Massive phone number lists

These tools allow scammers to contact thousands of people in minutes, hoping a small percentage will respond.

Even if only a few victims fall for the scam, the criminals can still make significant money.

Final Words

The NovaLend robocall from (585) 767-6102 is a classic example of a phantom loan approval scam designed to steal personal information or collect fake fees. By claiming you are already approved for financing, scammers create urgency and curiosity that leads victims to call back.

Remember this important rule: legitimate lenders never approve loans for people who never applied.

If you receive a suspicious voicemail claiming you’re pre-approved for a loan, treat it as a scam until you can verify the company independently.

Staying informed about scams like this is one of the best ways to protect yourself and others from fraud.

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